Ecommerce Opportunities from Covid-19

  June 30, 2020

Editor's Note: Advertisers like Melissa, below, enable us to deliver free content to you, our valued reader. We thank Melissa for its sponsorship. And we thank you for reading.

The pandemic has forced many consumers to purchase from online merchants. Whether this shift becomes permanent will largely depend on the actions of ecommerce merchants right now.

"Retaining Ecommerce Customers after the Pandemic," a new whitepaper from Melissa (a provider of global data solutions for enhanced user experiences), addresses strategies to maximize customer retention efforts for the long term.

Download the paper for insights on:

• Why the pandemic is a rare chance to alter consumer buying patterns.
• The necessity of prioritizing new customers.
• How to determine a "perfect" new customer (and follow up accordingly).
• Automated and manual outreach tactics to reach all new customers.
• Company-wide actions for maximum customer retention.

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